A First Look at Our Upcoming Maileg Easter Collection

Tiny treasures arriving soon at PlayFaire

Spring is quietly on its way, and in the Maileg world, that can only mean one thing: Easter magic is coming.

We’re so excited to share a first look at the newest Maileg arrivals heading to PlayFaire very soon. This collection captures everything we love about Easter — soft colours, nostalgic charm, and tiny details that turn simple moments into family traditions.

While they haven’t landed just yet, we couldn’t keep these little treasures to ourselves any longer.

Here’s a peek at what’s hopping our way.

Maileg Easter isn’t about plastic baskets or one-day novelties. It’s about keepsakes — pieces children bring out year after year, woven into the rhythm of spring.

This upcoming collection is full of those heirloom-style touches. Delicate Easter eggs in dusty blues, soft mint, powder pinks, and warm cream yellows are designed to be displayed, gifted, and treasured. Some eggs hold an extra surprise inside: tiny rabbits and lambs tucked gently into their shells, waiting to be discovered on Easter morning.

These miniature characters feel like something from a storybook. They invite slow, imaginative play — little spring worlds built on windowsills and play tables.

And of course, no Maileg Easter would be complete without the Easter Bunny. The newest bunny figures feel timeless and whimsical, perfect for Easter baskets or seasonal displays that grow more meaningful each year.

Alongside the Easter pieces, a few gentle plush companions are arriving just in time for spring.

New chicken plush in mini and small sizes bring playful farmhouse charm to Easter scenes. They’re soft, simple, and full of personality — the kind of toy that feels instantly familiar.

They pair beautifully with the Easter eggs and bunnies, creating little spring landscapes children can return to throughout the season.

While Easter is the heart of this collection, it also welcomes new characters that extend far beyond the season.

Beach-ready mice float in with their swim rings, hinting at warmer days ahead. Baby mice in soft gowns bring nurturing play into the mix. Safari friends — including the friendliest crocodiles you’ll ever meet — expand the Maileg animal family in earthy, natural tones.

There are sleepy kittens, gentle puppies, and even new family characters joining the mouse world. Each piece adds another layer to the stories children create, turning play into an ever-growing universe of tiny adventures.

And that’s the beauty of Maileg: every addition feels like opening a new chapter.

Many families tell us their Maileg Easter pieces come out at the same time every year. Children remember them. They look for them. They associate them with the feeling of spring arriving.

These aren’t toys that disappear after a holiday. They become markers of time — the way decorations and keepsakes quietly stitch memories together.

This upcoming collection is designed for exactly that: traditions in the making.

Our new Maileg Easter arrivals are on their way and will be landing very soon. If you’ve been thinking about starting a collection or adding something special to your spring traditions, this release is a beautiful place to begin.

We’ll be sharing more previews as they arrive — and trust us, they’re even sweeter in person.

Spring is coming. The bunnies are on their way. And the Maileg world is about to bloom.