There’s something special about the Maileg universe—where matchboxes become mouse beds, teacups hold real tea parties, and childhood feels a little more enchanted. At Playfaire, we believe in celebrating imagination, and Maileg (pronounced My-lye) brings that to life in the most whimsical way.

Whether you’re already a collector or just hearing about these charming characters for the first time, this guide will take you into the heart of Maileg—what makes it so beloved, what to look for, and why it’s quickly becoming a must-have in beautifully curated children's spaces.

Maileg is a Danish design brand founded by Dorthe Mailil, an illustrator and designer with a deep love for storytelling. From her studio in Denmark, she imagined a world where mice sleep in cigar boxes, bunnies dress in sweet linen overalls, and fairytale moments live in the details.

The brand blends traditional Scandinavian design with a soft, vintage aesthetic. Each toy is thoughtfully created, tiny clothes stitched with care, furniture crafted from wood or metal, and packaging that doubles as part of the play experience.

But what truly sets Maileg apart is its ability to spark storytelling. These aren’t just toys—they’re characters in an unfolding tale your child can direct.

At Playfaire, we’re passionate about products that stand the test of time—beautifully made, playfully designed, and rich with creative potential. 

Here’s what makes Maileg a Playfaire favourite:

• Timeless Design
  With gentle colour palettes, natural materials, and vintage charm, Maileg pieces blend seamlessly into any nursery or playroom. They're not just toys—they’re decor too.

• Sustainable & Heirloom Quality
  Maileg focuses on craftsmanship over mass production. Many of the pieces are handmade or finished by hand, using sustainable materials like cotton, wood, and metal. They’re built to be passed down.

• Imaginative Play Encouraged
  Whether it’s a mouse school day or a bunny picnic in the garden, Maileg invites open-ended play. Children create their own stories, roles, and adventures.

• Perfectly Giftable
  With exquisite packaging and ready-to-play sets, Maileg makes gifting easy. Birthdays, baby showers, or holidays—these are the gifts parents and children both adore.

One of the most magical aspects of Maileg is its range of scaled accessories and furniture. Their Dollhouse, built from sustainable wood with classic Scandinavian lines, is a beautiful centerpiece for a child’s playroom.

You can furnish your tiny world with:

• Metal cribs, bunk beds, and high chairs

• Miniature kitchen sets with real opening drawers

• Bathtubs, toilets, and even ironing boards

Everything is made to scale with Maileg mice and rabbits, encouraging children to imagine real-life routines in a tiny, whimsical world.

Our current top picks in the Playfaire shop include:

• Maileg Mouse in Box – Big Sister or Brother
  A classic introduction to the Maileg universe, these come with a complete outfit and a cozy matchbox bed with bedding.

• Maileg Tricycle Mouse & Accessories
  perfect size for big brother and big sister mice

• Maileg My First Bunny/ Teddy.
  My First Bunny in Brown is the perfect cuddly companion

• Maileg House of Miniature
  A dream home for mice and bunnies, this wooden dollhouse is elegant and endlessly customisable.

One of the most beautiful things about Maileg is how easy it is to build a meaningful collection over time. You don’t need everything at once. In fact, part of the joy is watching your child’s Maileg world grow with them.

Here’s how to begin:

1. Start with a Mouse in a Box – These make an ideal first gift. Choose from baby, child, or parent mice.

2. Add a Furniture Set – A bed, a stroller, or a high chair adds depth to play.

3. Include an Accessory – Your little mouse needs something to do, get them a tricycle or car so they can get around!

4. Expand into the Dollhouse – When your child is ready, the dollhouse becomes a home for all the characters and stories they’ve created.

Maileg is more than a toy. It’s a memory in the making—a friend at bedtime, a character in countless stories, a keepsake your child may one day pass down. Its gentle charm lies in the details, but its real power is how it makes children feel: calm, creative, and seen.

In a world of plastic and flashing lights, Maileg is a reminder that quiet play is still powerful. That stories don’t need screens. That handmade matters.

At Playfaire, we’re proud to offer a handpicked selection of Maileg treasures, perfect for gifting, collecting, and cherishing. Whether you're just starting out or adding to your growing collection, you're always welcome to explore this miniature world with us.

Come discover Maileg—where childhood’s magic fits in the palm of your hand.