Meet Jo and Pippa, part of the PlayFaire community and the duo behind @at_home_with_pippa. Jo’s journey into sharing home life began in a simple, meaningful way: while creating a beautiful space for Pippa. What started as a place to share ideas soon grew into a warm corner of the internet filled with calm interiors, imaginative play, and real family moments.


Rooted in child-led play and thoughtfully lived-in spaces, Jo’s content celebrates creativity, curiosity, and the magic found in everyday life values that align effortlessly with us at PlayFaire.

Child opening a shutter on the PlayFaire Rosewood doll house displayed on a wooden table.
@at_home_with_pippa

Meet the creator

"I’m Jo, a 40-year-old mum of three who works part-time for an airline. I discovered my love for content creation while decorating Pippa’s bedroom. With so many ideas I wanted to share, @at_home_with_pippa naturally came to life."


You can follow Jo over on @at_home_with_pippa, where she shares beautiful everyday moments, imaginative play ideas, and stories from home (plus a unique PlayFaire discount code for her community)

Where do you find inspiration for your home, play, or parenting?

"I find inspiration from watching Pippa and following her interests, as well as from other parents, content creators and educators who share creative play ideas."

How would you describe your home aesthetic?

"Warm, lived-in, and quietly intentional.My home is a mix of soft neutrals and pinks, natural textures, scandi inspired accessories. I love spaces that feel calm but not precious, layered but not cluttered, where everyday life is welcomed and nothing feels too “done.”

Child’s room with a small open doll house, books, a pink canopy and a cushioned chair.
@at_home_with_pippa

What does play look like in your home?


"In our home, play is very imaginative. We love role play and small world play, and there’s usually a bit of dressing up involved too. A lot of our time is spent creating little stories and characters together."

What are your go-to tips or resources for other parents?

"Honestly, I don’t think there’s a single magic trick. What’s helped me most is staying flexible, picking my battles, and reminding myself that most phases are just that—phases. Also, coffee helps!"

What’s your favourite PlayFaire toy/ Collection

"My favourite PlayFaire toy is the Rosewood dolls house. It is absolutely beautiful! Pippa plays with it for hours and it has defiantly helped with her imaginative play. I adore the hidden roof top pool - it is a cute little addition!"

PlayFaire Rosewood doll house displayed above toy baskets in a bedroom filled with dolls and toys.
@at_home_with_pippa

We hope Jo and Pippa’s story inspires you to celebrate the everyday magic in your own home, from imaginative play to little moments that make family life special.


Thank you for joining us in sharing real, heartfelt family moments and for being part of the PlayFaire community.

Featured products

Soft dolls, miniature houses and toys displayed on a personalised toy chest beneath hanging accessories.
@at_home_with_pippa

Want to see your family featured next? Join the growing PlayFaire community of imaginative, playful families!


For more information contact us at media@playfaire.co.uk

January 27, 2026 — Jessie Arnold