Play ideas
10 Ideas to Encourage Whole Family Play
4 Min Read
At Playfaire, we’re always searching for brands that feel a little bit special — the kind that spark imagination, encourage creativity, and align with the way modern families want to shop and play. That’s why we’re so excited to introduce our newest brand: Cotton Twist.
If you love thoughtful toys, beautiful design, and activities that keep little hands busy (without screens!), this is a brand you’re going to fall in love with.
Cotton Twist was founded in 2015 by a mum of three, Anne-Clare, who wanted something better for her children and yours too.
Like many parents, she noticed the endless stream of plastic-filled party bags and throwaway toys that didn’t last beyond a day or two. So she set out to create something different.
And just like that, Cotton Twist was born... a collection of beautifully designed craft kits that bring creativity back to the heart of play.
Each Cotton Twist kit is carefully designed to give children everything they need to create something special, from bracelet-making sets and peg dolls to dreamcatchers and mini craft projects.
Inside every kit, you’ll find:
But what really sets these kits apart is how they feel to use.
They’re calm, mindful, and engaging — the kind of activity that naturally slows things down and invites children to focus, create, and enjoy the process.
And in a world full of fast-paced, noisy toys, that’s something quite refreshing.
One of the things we love most about Cotton Twist is its commitment to sustainability.
Cotton Twist aren’t your typical craft kits filled with plastic bits and pieces. Instead, the brand focuses on natural, low-plastic materials like wood, ribbon, beads, and paper — all thoughtfully sourced and beautifully presented.
Even the packaging is designed with the planet in mind.
It’s a small shift that makes a big difference — especially for families trying to make more conscious choices without compromising on fun.
Cotton Twist kits are wonderfully versatile, which makes them a go-to for so many different moments:
Party Bags
A thoughtful alternative to plastic toys — something children will actually use and enjoy.
Stocking Fillers & Small Gifts
Affordable, meaningful, and beautifully designed.
Rainy Day Activities
Perfect for keeping little ones entertained at home.
Travel-Friendly Play
Compact and mess-free enough to take on the go.
They’re the kind of products parents love just as much as children — and that’s always a good sign.
There’s something incredibly powerful about making something with your own hands.
Whether it’s threading beads onto a bracelet or creating a tiny peg doll character, these small creative moments help children:
Cotton Twist taps into all of this in such a gentle, natural way — no pressure, no overwhelm, just simple, joyful creativity.
At Playfaire, we’re passionate about play that feels meaningful — and Cotton Twist fits beautifully into that vision.
It’s:
But more than that, it brings back something many of us remember from our own childhoods — the simple joy of making.
It’s all about crafting memories, one kit at a time — and honestly, we couldn’t agree more.
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If you’re looking for creative gifts, eco-friendly party bag ideas, or simply something new to inspire your child’s imagination, Cotton Twist is a wonderful place to start.
It’s playful, purposeful, and just a little bit magical — everything we love in a brand.
We’re so excited to have them as part of the Playfaire family, and we can’t wait for you to discover them too.