At Playfaire, we’re always searching for brands that feel a little bit special — the kind that spark imagination, encourage creativity, and align with the way modern families want to shop and play. That’s why we’re so excited to introduce our newest brand: Cotton Twist.


If you love thoughtful toys, beautiful design, and activities that keep little hands busy (without screens!), this is a brand you’re going to fall in love with.

Bracelet Set for Kids

A Brand Born From Real Parenting Moments

Cotton Twist was founded in 2015 by a mum of three, Anne-Clare, who wanted something better for her children and yours too.


Like many parents, she noticed the endless stream of plastic-filled party bags and throwaway toys that didn’t last beyond a day or two. So she set out to create something different.


  • Something more meaningful.


  • Something more sustainable.


  • Something that children would actually enjoy.

And just like that, Cotton Twist was born... a collection of beautifully designed craft kits that bring creativity back to the heart of play.

Cotton Twists at PlayFaire

Thoughtful Craft Kits Designed for Real Play

Each Cotton Twist kit is carefully designed to give children everything they need to create something special, from bracelet-making sets and peg dolls to dreamcatchers and mini craft projects.


Inside every kit, you’ll find:


  • All materials included (no last-minute scrambling!)
  • Simple, easy-to-follow instructions
  • A finished piece children can feel proud of

But what really sets these kits apart is how they feel to use.


They’re calm, mindful, and engaging — the kind of activity that naturally slows things down and invites children to focus, create, and enjoy the process.


And in a world full of fast-paced, noisy toys, that’s something quite refreshing.

Cotton Twist children’s craft kits

Eco-Friendly at Heart

One of the things we love most about Cotton Twist is its commitment to sustainability.


Cotton Twist aren’t your typical craft kits filled with plastic bits and pieces. Instead, the brand focuses on natural, low-plastic materials like wood, ribbon, beads, and paper — all thoughtfully sourced and beautifully presented.


Even the packaging is designed with the planet in mind.


It’s a small shift that makes a big difference — especially for families trying to make more conscious choices without compromising on fun.

Plastic-free craft kits for creative play

Perfect for Gifting, Party Bags & Everyday Play

Cotton Twist kits are wonderfully versatile, which makes them a go-to for so many different moments:

Party Bags


A thoughtful alternative to plastic toys — something children will actually use and enjoy.

Stocking Fillers & Small Gifts


Affordable, meaningful, and beautifully designed.

Rainy Day Activities


Perfect for keeping little ones entertained at home.

Travel-Friendly Play


Compact and mess-free enough to take on the go.

They’re the kind of products parents love just as much as children — and that’s always a good sign.


Encouraging Creativity (and Confidence)

There’s something incredibly powerful about making something with your own hands.

Whether it’s threading beads onto a bracelet or creating a tiny peg doll character, these small creative moments help children:

  • Build fine motor skills
  • Develop patience and focus
  • Express their imagination
  • Feel a sense of pride in what they’ve made

Cotton Twist taps into all of this in such a gentle, natural way — no pressure, no overwhelm, just simple, joyful creativity.

Cotton Twist sustainable craft kits for children

Why We Love Cotton Twist at Playfaire

At Playfaire, we’re passionate about play that feels meaningful — and Cotton Twist fits beautifully into that vision.

It’s:


  • Screen-free
  • Sustainable
  • Thoughtfully designed
  • And genuinely engaging for children

But more than that, it brings back something many of us remember from our own childhoods — the simple joy of making.


It’s all about crafting memories, one kit at a time — and honestly, we couldn’t agree more.


Ready to get crafty?

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Explore the full range of Cotton Twist at Playfaire

If you’re looking for creative gifts, eco-friendly party bag ideas, or simply something new to inspire your child’s imagination, Cotton Twist is a wonderful place to start.


It’s playful, purposeful, and just a little bit magical — everything we love in a brand.


We’re so excited to have them as part of the Playfaire family, and we can’t wait for you to discover them too.

April 10, 2026 — Jessie Arnold