A better way to shop for little ones.

The PlayFaire Promise

We started PlayFaire with a belief: that shopping for children should be joyful, trustworthy, and beautifully simple. Whether you’re buying a timeless wooden toy, a piece of heirloom-quality furniture, or a gift that means something — it should feel good from start to finish.

That’s where the PlayFaire Promise comes in.

What is the PlayFaire Promise?

It’s our commitment to making sure you feel just as confident after your order as you did before placing it.

Every order is backed by our 90-day Happiness Guarantee. If something isn’t quite right, we’ll make it right — with:

  • Hassle-free returns or exchanges
  • Responsive, real-human customer service
  • Flexible support that fits around family life

No scripts, no runarounds, no stress.

Why we do it

We know that busy parents (and thoughtful gift-buyers) don’t have time for complicated policies or poor service. You deserve a store that understands what matters: quality, reliability, and peace of mind.

So we’ve designed every part of the PlayFaire experience with care — from curated brands and sustainable materials, to packaging that arrives beautifully and on time.

And if anything doesn’t feel right? We’ll sort it, swiftly.

We get it..

Because we've been there.

PlayFaire was started by 2 parents who know the feeling. The birthday party you forgot about until the day before. The toy you needed now, not next week. The beautifully styled cot that arrived... and didn’t last.

We built PlayFaire because we wanted something better — for our own families. Every brand we carry is one we genuinely use at home. If it’s not safe, not well-made, or doesn’t bring joy — it doesn’t make it onto our shelves.

That means products you can feel confident in. Thoughtful design. Trusted materials. And sustainability that goes beyond a marketing label.

We care about quality because we’re customers too. And when we promise to help, we mean it — because we know how much it matters.

Need help now?

We're here to help however suits you best — email us at customercare@playfaire.co.uk, chat with us live, or call us on 0113 481 0183.

Chosen with care. Shared with love.

The PlayFaire Promise.