Black November

Black Friday baby toys

Soft toys and sensory discoveries for their first year, from cuddles to reaching and grasping.

Offers end 30 November
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80 products
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Olli Ella Cozy Day Dinkum Mango Monkey sitting in a yellow suit with round ears and a green leaf on its head.
Save 11%
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From age 1+
Dinkum Dolls by Olli Ella
Cozy Day Dinkum - Mango Monkey
£29.95 £33.95
Little Dutch x Mepal Forest Friends dinnerware with a blue plate and bowl, illustrated clear cup and blue-handled cutlery.
Save 33%
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From age 0+
Little Dutch X Mepal
Children's Dinnerware 6-Piece Set - Forest Friends
£19.95 £29.95
Maileg Mini Olive Safari Friends Crocodile lying flat with an olive body, raised back ridges and long tail.
Save 22%
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From age 0+
Maileg
Safari Friends, Crocodile, Mini - Olive
£13.95 £17.95
Little Dutch Fairy Garden Activity Playpen Mat in pink with flowers, a deer and fabric activities.
Save 22%
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From age 0+
Little Dutch
Activity Playpen Mat - Fairy Garden
£51.95 £66.95
Sebra white crib bedwetting sheet fitted over a small rectangular mattress with rounded corners.
Save 17%
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From age 0+
Sebra
Bedwetting Sheet, Crib 40 x 85 cm, White
£13.95 £16.95
Little Dutch Little Farm Soft Activity Cube in three-quarter view with barn doors, sheep and a hanging watering can.
Save 26%
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From age 0+
Little Dutch
Soft Activity Cube - Little Farm
£13.95 £18.95
Maileg My Rabbit in Dots with upright ears, a pink spotted outfit and small pink neck bow, shown from the front.
Save 15%
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From age 0+
Maileg
Rabbit, My - Dots
£10.95 £12.95
Little Dutch Safari Friends activity playpen mat in pale green with a giraffe, lion, mirror and attached sensory toys.
Save 25%
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From age 0+
Little Dutch
Activity Playpen Mat GRS - Safari Friends
£53.95 £71.95
Olli Ella Dinkum Cat Binx sitting beside a blue fish toy, with orange striped fur and a pale muzzle.
Save 20%
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From age 0+
Dinkum Dolls by Olli Ella
Dinkum Cat Binx
£35.95 £44.95
Little Dutch Safari Friends Ranger Jim doll in a green hat and shorts, holding a small pale green crocodile.
Save 20%
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From age 0+
Little Dutch
Cuddle Doll Ranger Jim GRS - Safari Friends
£22.95 £28.95
Olli Ella Cozy Day Dinkum Freddy Fox facing forward in a rust-coloured suit with a white tummy and pointed ears.
Save 17%
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From age 1+
Dinkum Dolls by Olli Ella
Cozy Day Dinkum - Freddy Fox
£28.95 £34.95
Little Dutch Safari Friends soft blocks stacked together, showing a lion, round mirror and large printed numbers.
Save 28%
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From age 0+
Little Dutch
Soft Block Set - Safari Friends
£17.95 £24.95
Save 15%
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From age 0+
Maileg
Bunny Plush, Medium - Vintage Rose
£25.95 £30.75
Little Dutch Safari Friends leaf-shaped play mat with crossed green arches and hanging soft animal toys.
Save 17%
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From age 0+
Little Dutch
Play mat with arch GRS - Safari Friends
£68.95 £83.95
Olli Ella Binky Bunny Dot plush toy sitting beside a carrot-shaped dummy, with long pink ears and a white tummy.
Save 24%
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From age 1+
Dinkum Dolls by Olli Ella
Binky Bunny - Dot
£18.95 £24.95
Little Dutch x Mepal Fairy Garden baby dinnerware with a pink divided plate, handled trainer cup and spoon.
Save 28%
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From age 0+
Little Dutch X Mepal
Set Baby Dinnerware Mio 3 pcs - Fairy Garden
£26.95 £37.95
Olli Ella Dozy Dinkum Willa Witch Black sitting in a black star-patterned suit and pointed hat, with closed eyes.
Save 28%
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From age 0+
Dinkum Dolls by Olli Ella
Dozy Dinkum Willa Witch Black
£24.95 £34.95
Maileg small Powder Bunny Plush sitting upright with long floppy ears, rounded paws and a pale pink coat.
Save 18%
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From age 0+
Maileg
Bunny Plush, Small - Powder
£19.95 £24.50
Save 15%
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From age 0+
Maileg
Sleeping Bunny Plush, Small - Soft Brown
£23.95 £28.25
Little Dutch Little Goose cuddly toy seated upright with a white body and ochre beak and feet.
Save 26%
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From age 0+
Little Dutch
Cuddly Toy Little Goose - 25cm
£10.95 £14.95
Little Dutch Safari Friends cuddle flamingo seated with long pink legs, a cream ribbed tummy and a flower on its head.
Save 26%
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From age 0+
Little Dutch
Cuddle Flamingo GRS - Safari Friends
£10.95 £14.95
Little Dutch Forest Friends soft activity cube with a fox face, leaf-shaped flap and round mirror.
Save 26%
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From age 0+
Little Dutch
Soft Activity Cube - Forest Friends
£13.95 £18.95
Little Dutch Fairy Garden deer cuddle cloth with a pink ribbed body and knotted corners.
Save 21%
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From age 0+
Little Dutch
Cuddle Cloth Deer - Fairy Garden
£10.95 £13.95
Little Dutch Fairy Garden activity play mat with a pink flower-shaped base, crossed arches and hanging toys.
Save 29%
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From age 0+
Little Dutch
Activity Play Mat - Fairy Garden
£54.95 £77.95

From first cuddles to curious hands

Find Black Friday baby toy offers for their first year, including soft companions, sensory toys and activity play. Choose around the things they’re beginning to notice, reach for and explore.

Use the 0–12 months guide as a starting point, then check the exact recommended age and safety information on each product page. Different toys are intended for different stages.

Explore the full Black November toy sale, or discover offers under £25.

Still looking for the right gift?

Explore another brand or find a gift for someone else on your list.

Good to know before you choose

When does Black November end?

Our Black November sale ends at midnight at the end of 30 November 2026 (UK time). Each product page shows its current price and availability.

How do I choose the right gift for their age?

Start with their age group and the things they enjoy. Check each product’s recommended age and safety information before choosing; some toys in the 5+ edit are intended for older children.

Buying for a collection they already love?

An extra room, a new outfit or a building pack can give a favourite toy a new story. Check the size, compatibility and what’s included on the product page before adding an accessory.

Will it arrive in time for gifting?

Check the delivery information on the product page before ordering, especially for items marked as available to order. Our delivery guide and returns guide explain your options.