{"title":"Pre-Order","description":"","products":[{"product_id":"floor-cushion-flower","title":"Floor Cushion Flower 100cm","description":"\u003cp\u003eA soft place to land, petal by petal. This generously sized flower-shaped floor cushion transforms any corner into an invitation to linger—perfect for quiet reading, story time, or simply sinking into comfort.\u003c\/p\u003e\n\u003cp\u003eCrafted with tactile indulgence in mind, each petal is wrapped in soft-touch sherpa, a structured cotton blend with a warm, wool-like texture that begs to be touched. The velvety centre provides a gentle contrast, creating a sensory experience as much as a functional seat.\u003c\/p\u003e\n\u003cp\u003eThoughtfully filled with recycled polyester and OEKO‑TEX certified throughout, this cushion marries gentle luxury with responsible design. Layer it in a reading nook, tuck it into a play tent, or let it anchor a cosy corner of the living room.\u003c\/p\u003e\n\u003cp\u003eCare is simple: spot clean with a microfibre cloth, dry clean when needed, or refresh with a gentle vacuum using a small brush nozzle.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56478964613506,"sku":"1001068","price":39.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/5811\/4875\/files\/PlayFaire-KidsConceptFloorCushionFlower.png?v=1775659515"},{"product_id":"music-box-grs-safari-friends","title":"Music Box Flamingo GRS - Safari Friends","description":"\u003cp\u003e\u003cspan\u003eLet your little one drift off with this soft music box in the shape of a sweet flamingo—your nursery's new best friend! Gently pull the cord and enjoy a soothing melody that'll have them snoozing in no time. It's beautiful enough to be a nursery decoration and fun enough to keep tiny hands entertained. Made from wonderfully soft materials and designed with love for little explorers.\u003c\/span\u003e\u003c\/p\u003e","brand":"Little Dutch","offers":[{"title":"Default Title","offer_id":56567095296386,"sku":"LD8306","price":20.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/5811\/4875\/files\/music-box-flamingo-pink-ld8306-product-1-Shopifysquare.jpg?v=1781170699"},{"product_id":"activity-booklet-safari-friends","title":"Activity Booklet  - Safari Friends","description":"\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eEmbark on a wild sensory adventure with Safari Friends, the soft activity booklet that transforms learning into tactile exploration. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003eEach page invites little hands to discover a world of textures—crinkly leaves, silky patches, and hidden surprises—while meeting a cast of cheerful safari characters. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003eThe embedded mirror sparks self-discovery and wonder, while varied labels and materials engage multiple senses at once. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003eSensory play like this builds neural pathways, strengthens fine motor skills, and nurtures curiosity during those crucial early months. Your little explorer develops hand-eye coordination, learns cause and effect, and builds confidence through independent discovery. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003eThe plush, washable fabric means messy exploration is always welcome—and cleanup is effortless. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003ePerfect for tummy time, quiet moments, or shared adventures with a caregiver. Safari Friends grows with your child, offering fresh discoveries with every read.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e \u003c\/p\u003e","brand":"Little Dutch","offers":[{"title":"Default Title","offer_id":56567098933634,"sku":"LD8307","price":20.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/5811\/4875\/files\/Untitleddesign_48.png?v=1781171794"},{"product_id":"toy-chain-grs-safari-friends","title":"Toy Chain GRS - Safari Friends","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eExplore every side of this fun activity cube and uncover delightful Fairy Garden elements. This educational toy includes a shape sorter, spinning gears, puzzles, and a challenging bead maze on top. Each engaging task enhances fine motor skills and sparks creativity in your little one. With hours of playful discovery, this cube is the perfect way to stimulate curiosity and inspire imagination in your child.\u003c\/span\u003e\u003c\/p\u003e","brand":"Little Dutch","offers":[{"title":"Default Title","offer_id":56567105651074,"sku":"LD8311","price":20.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/5811\/4875\/files\/toy-chain-ld8311-product-4-Shopifysquare.jpg?v=1781172697"},{"product_id":"soft-block-set-safari-friends","title":"Soft Block Set  - Safari Friends","description":"\u003cp\u003eIntroduce your little one to a world of tactile discovery with this charming set of 4 soft blocks. Each block bursts with surprises—from crinkly textures and numbered designs to a delightful mirror and plush details—all rendered in warm, inviting hues. Perfect for developing hand-eye coordination and sparking curiosity, these 4 Safari Friends multi-sensory companions transform playtime into an adventure of touch, sight, and sound.\u003c\/p\u003e","brand":"Little Dutch","offers":[{"title":"Default Title","offer_id":56567114072450,"sku":"LD8316","price":24.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/5811\/4875\/files\/soft-block-set-ld8316-product-1-Shopifysquare.jpg?v=1781173982"},{"product_id":"stroller-booklet-safari-friends","title":"Stroller Booklet - Safari Friends","description":"\u003cp class=\"p1\"\u003e\u003cspan\u003eEmbark on a sensory safari with your little explorer. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003eSafari Friends transforms stroller time into a tactile adventure - crinkly textures, a peek-a-boo mirror, and a parade of cheerful animals awaken curiosity and fine motor skills. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003eEach touch and discovery strengthens neural pathways, building confidence and wonder during those precious on-the-go moments. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003eThe secure loop keeps this soft companion exactly where it's needed, making sensory play portable and mess-free. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003ePerfect for developing touch, sight, and imagination together.\u003c\/span\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Little Dutch","offers":[{"title":"Default Title","offer_id":56567127998850,"sku":"LD8319","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/5811\/4875\/files\/stroller-booklet-ld8319-product-5-Shopifysquare.jpg?v=1781174532"},{"product_id":"activity-ball-grs-safari-friends","title":"Activity Ball GRS - Safari Friends","description":"\u003cp\u003e\u003cspan\u003eLet your little one embark on a wild safari adventure with this delightfully soft activity ball! Packed with surprises on every side, this tactile treasure features different textures, shapes, and playful activities that'll keep curious hands entertained for hours. Perfect for grabbing, rolling, and discovering—it's sensory fun at its finest. Crafted from super soft polyester that's gentle on tiny fingers, this safari-themed companion is beautifully combinable with other Little Dutch toys, making it the perfect addition to any nursery explorer's collection. Watch as your baby discovers the joy of touch, sight, and play all in one squeezable package!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p4\"\u003e \u003c\/p\u003e","brand":"Little Dutch","offers":[{"title":"Default Title","offer_id":56567145824642,"sku":"LD8325","price":8.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/5811\/4875\/files\/activity-ball-ld8325-product-2-Shopifysquare.jpg?v=1781176071"},{"product_id":"cuddle-monkey-grs-safari-friends","title":"Cuddle Monkey GRS - Safari Friends","description":"\u003cp\u003eMeet your little Safari companion - a delightfully soft monkey ready for endless cuddles, adventures, and imaginative play.\u003c\/p\u003e\n\u003cp\u003ePart of the beloved Safari Friends collection, this charming character features sweet embroidery details, a playful shape label that sparks curiosity, and hidden cheerful leaves just waiting to be discovered during playtime.\u003c\/p\u003e\n\u003cp\u003eCrafted from wonderfully soft, gentle material, he's perfectly sized for little hands to grip, squeeze, and snuggle. Whether he's swinging through imaginary treetops, joining tea parties, or becoming a trusted bedtime buddy, this monkey brings warmth and joy to every moment.\u003c\/p\u003e\n\u003cp\u003eHis tactile design encourages sensory exploration and imaginative storytelling, making him a cherished companion for toddlers and young children alike. A perfect gift for little ones who love animals, soft textures, and the magic of cuddly friends.\u003c\/p\u003e","brand":"Little Dutch","offers":[{"title":"Default Title","offer_id":56567157850498,"sku":"LD8350","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/5811\/4875\/files\/cuddle-monkey-brown-ld8350-product-3-Shopifysquare.jpg?v=1781176527"},{"product_id":"cuddle-flamingo-grs-safari-friends","title":"Cuddle Flamingo GRS - Safari Friends","description":"\u003cp\u003e\u003cspan\u003eThis soft flamingo cuddly toy invites endless cuddling and discovery. With her sweet pink colour, various textures, and a cheerful little flower as a play element, she stimulates your child's senses. Perfect for playing together, comforting, or taking to bed. A loving friend for every day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p4\"\u003e \u003c\/p\u003e","brand":"Little Dutch","offers":[{"title":"Default Title","offer_id":56567169941890,"sku":"LD8352","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/5811\/4875\/files\/cuddly-flamingo-pink-35-cm-ld8352-product-2-Shopifysquare_4408547f-75cb-474f-81df-d258e65d4dca.jpg?v=1781177363"},{"product_id":"cuddle-giraffe-grs-safari-friends","title":"Cuddle Giraffe GRS - Safari Friends","description":"\u003cp\u003e\u003cspan\u003eMeet this soft giraffe cuddly toy, a loyal friend for every child. The sweet giraffe is wonderful to cuddle and has playful leaves to discover. With its warm yellow colour and fine details, it brings a smile to every little face. Perfect for playing together, comforting, or dreaming away.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p4\"\u003e \u003c\/p\u003e","brand":"Little Dutch","offers":[{"title":"Default Title","offer_id":56567176167810,"sku":"LD8354","price":19.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/5811\/4875\/files\/cuddle-giraffe-yellow-ld8354-product-3-Medium.jpg?v=1781177755"},{"product_id":"cuddle-crocodile-grs-safari-friends","title":"Cuddle Crocodile GRS - Safari Friends","description":"\u003cp\u003eMeet your new snuggly companion - the Cuddle Crocodile from the Safari Friends collection.\u003c\/p\u003e\n\u003cp\u003eSoft, huggable, and perfect for little adventurers, this plush crocodile is crafted with care using responsibly sourced materials. Its gentle design makes it ideal for cuddles, playtime, and bedtime comfort.\u003c\/p\u003e\n\u003cp\u003eWhether it's a gift for a safari enthusiast or a treasured addition to any child's collection, this friendly croc brings warmth and imagination to every moment.\u003c\/p\u003e\n\u003cp\u003eSafe, durable, and wonderfully soft - a companion that grows with your child.\u003c\/p\u003e","brand":"Little Dutch","offers":[{"title":"Default Title","offer_id":56567177707906,"sku":"LD8356","price":19.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/5811\/4875\/files\/cuddle-crocodile-green-ld8356-product-5-Shopifysquare.jpg?v=1781178901"},{"product_id":"keychain-crocodile-grs-safari-friends","title":"Keychain Crocodile GRS - Safari Friends","description":"\u003cp\u003e\u003cspan\u003eThis lovely keychain with a soft green crocodile brings a smile to every face. Perfect for attaching to a bag, coat, or keyring. The cheerful design makes every day a little brighter and helps you easily find your keys. Made from soft materials for a cuddly touch.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p4\"\u003e \u003c\/p\u003e","brand":"Little Dutch","offers":[{"title":"Default Title","offer_id":56567611556226,"sku":"LD8371","price":7.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/5811\/4875\/files\/keychain-crocodile-green-ld8371-product-1-Shopifysquare.jpg?v=1781179376"},{"product_id":"keychain-lion-grs-safari-friends","title":"Keychain Lion GRS - Safari Friends","description":"\u003cp\u003e\u003cspan\u003eThis adorable keychain with a soft lion brings a smile to every face. Perfect for your keyring, bag, or backpack. The cuddly little lion adds a cheerful touch and makes it easy to find your belongings. Made from soft materials, ideal as a cute accessory for young and old.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p4\"\u003e \u003c\/p\u003e","brand":"Little Dutch","offers":[{"title":"Default Title","offer_id":56567648452994,"sku":"LD8373","price":7.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/5811\/4875\/files\/keychain-lion-yellow-ld8373-product-1-Shopifysquare.jpg?v=1781179794"},{"product_id":"backpack-large-safari-friends","title":"Backpack Large  - Safari Friends","description":"\u003cp\u003eEmbark on every adventure with a backpack that's as ready for exploration as your little one is.\u003c\/p\u003e\n\u003cp\u003eThe Safari Friends design brings playful wildlife charm to daily journeys - whether heading to school, the park, or beyond.\u003c\/p\u003e\n\u003cp\u003ePacked with practical features: a roomy main compartment for books and treasures, side pockets perfectly sized for water bottles or snacks, and a front pocket for quick-grab essentials.\u003c\/p\u003e\n\u003cp\u003eThe built-in name tag means your explorer's gear stays found, even when adventures get wild. Crafted from soft yet durable material that withstands the bumps and tum\u003c\/p\u003e","brand":"Little Dutch","offers":[{"title":"Default Title","offer_id":56567685284226,"sku":"LD4920","price":30.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/5811\/4875\/files\/PlayFaire-LittleDutchSafariFriendsBackpackLarge3.png?v=1781179501"},{"product_id":"backpack-safari-friends","title":"Backpack - Safari Friends","description":"\u003cp\u003eEmbark on endless adventures with the Safari Friends backpack - an explorer's essential!\u003c\/p\u003e\n\u003cp\u003eSoft safari print wraps around durable polyester, while a roomy front pocket stashes treasures and curiosities.\u003c\/p\u003e\n\u003cp\u003eBuilt-in elastic loops cradle water bottles and snacks, keeping everything secure through jungle gyms and woodland wanderings.\u003c\/p\u003e\n\u003cp\u003eThe attached name tag ensures your little adventurer's companion always finds its way home.\u003c\/p\u003e\n\u003cp\u003eReady for discovery, rain or shine.\u003c\/p\u003e","brand":"Little Dutch","offers":[{"title":"Default Title","offer_id":56567691837826,"sku":"LD4921","price":21.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/5811\/4875\/files\/PlayFaire-LittleDutchSafariFriendsBackpackLD49212.png?v=1781172633"},{"product_id":"cooler-bag-safari-friends","title":"Cooler Bag - Safari Friends","description":"\u003cp\u003eVenture into the wild with Safari Friends! This cool-keeping companion features a vibrant white canvas exterior with a cheerful green handle, ready to accompany your next adventure.\u003c\/p\u003e\n\u003cp\u003eThe insulated interior keeps lunch, snacks, and drinks perfectly chilled for picnics, school trips, or weekend explorations. A roomy main compartment fits a lunch box and drinks with ease, while the front pocket stashes treats and essentials.\u003c\/p\u003e\n\u003cp\u003eSturdy handles make it a breeze to carry - whether you're heading to the park, the beach, or beyond.\u003c\/p\u003e\n\u003cp\u003eWhere will Safari Friends take you?\u003c\/p\u003e","brand":"Little Dutch","offers":[{"title":"Default Title","offer_id":56567703273858,"sku":"LD4922","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/5811\/4875\/files\/PlayFaire-LittleDutchCoolerBag-SafariFriends1.png?v=1781178073"},{"product_id":"gym-bag-safari-friends","title":"Gym Bag  - Safari Friends","description":"\u003cp\u003eEmbark on a wild expedition with the Safari Friends gym bag - your little explorer's ticket to adventure.\u003c\/p\u003e\n\u003cp\u003eFeaturing a vibrant safari print that sparks imagination, this bag transforms ordinary outings into jungle journeys.\u003c\/p\u003e\n\u003cp\u003eSoft double drawstrings let kids slip it on like a true adventurer's pack, while the zippered front pocket keeps treasures safe and within reach.\u003c\/p\u003e\n\u003cp\u003eAn internal name tag ensures this trusty companion always finds its way home. Whether heading to gym class, swimming lessons, or weekend escapades, this bag is ready for action.\u003c\/p\u003e","brand":"Little Dutch","offers":[{"title":"Default Title","offer_id":56567709401474,"sku":"LD4923","price":12.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/5811\/4875\/files\/PlayFaire-LittleDutchGymBagSafariFriends1.png?v=1781176486"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/5811\/4875\/collections\/wooden-garden-playhouse-ld9126-20.webp?v=1772761723","url":"https:\/\/playfaire.co.uk\/collections\/pre-order.oembed","provider":"PlayFaire","version":"1.0","type":"link"}