{"title":"Kid’s Concept Black Friday Sale","description":"\u003ch2\u003eA little space for imagination\u003c\/h2\u003e\u003cp\u003eDiscover Kid’s Concept Black Friday offers at PlayFaire. Browse selected toys and playroom favourites, from pretend-play pieces to comforting additions for their own little corner.\u003c\/p\u003e\u003cp\u003eChoose around the way they love to play and check dimensions and age recommendations on each product page before pairing pieces.\u003c\/p\u003e\u003cp\u003eExplore the full \u003ca href=\"\/collections\/black-friday\"\u003eBlack November toy sale\u003c\/a\u003e, or discover \u003ca href=\"\/collections\/black-friday-toys-under-25\"\u003eoffers under £25\u003c\/a\u003e.\u003c\/p\u003e","products":[{"product_id":"tea-set-1","title":"Wooden Tea Set (21 pc)","description":"Get ready to host the perfect tea party with our charming wooden tea set! Designed to inspire imaginative play, this set is ideal for little hands learning to pour tea, milk, and even add a splash of lemon.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eWith four different tea bags to choose from, the set includes everything you need for a delightful gathering. Inside the box, you'll find a teapot with a lid, four teacups with saucers, a milk jar, two lemon slices, four tea bags, two spoons, and a tray to hold it all together.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eWith 21 delightful pieces in total, this tea set is sure to spark hours of creative fun and social playtime!","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":47955258736955,"sku":"1000455","price":26.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/5811\/4875\/files\/PlayFaire-TeaSet1.png?v=1710334047"},{"product_id":"pick-box","title":"Wooden Shape Sorting Cube","description":"\u003cp data-start=\"57\" data-end=\"128\"\u003eA fun and educational way to explore shapes, colours, and coordination.\u003c\/p\u003e\n\u003cul data-start=\"130\" data-end=\"474\"\u003e\n\u003cli data-start=\"130\" data-end=\"276\"\u003e\n\u003cp data-start=\"132\" data-end=\"276\"\u003e\u003cstrong data-start=\"132\" data-end=\"159\"\u003eMeet the Forest Friends\u003c\/strong\u003e – Includes Max the bear, Tor the mouse, Ed the fox, and Ola the owl — each with their own unique shape and colour.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"277\" data-end=\"382\"\u003e\n\u003cp data-start=\"279\" data-end=\"382\"\u003e\u003cstrong data-start=\"279\" data-end=\"301\"\u003eLearn Through Play\u003c\/strong\u003e – Helps develop fine motor skills, hand-eye coordination, and problem-solving.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"383\" data-end=\"474\"\u003e\n\u003cp data-start=\"385\" data-end=\"474\"\u003e\u003cstrong data-start=\"385\" data-end=\"403\"\u003eDurable Design\u003c\/strong\u003e – Crafted from sturdy plywood and rubber wood for endless sorting fun.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"476\" data-end=\"553\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eLift the lid, mix it up, and let the sorting adventure begin again and again!\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":48057956565307,"sku":"1000408","price":6.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/5811\/4875\/files\/PlayFaire-PickBox.png?v=1711551172"},{"product_id":"dinnerwear-4-play-set-kids-hub","title":"Wooden Dinnerware Play Set","description":"\u003cp\u003eDinner is served! This complete wooden play dinnerware set for four includes 20 pieces: 4 plates, 4 cups, and a set of cutlery for each. Perfect for enhancing any wooden play kitchen, it promises hours of imaginative fun and endless possibilities for creative role play.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":48641555104059,"sku":"1000565","price":24.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/5811\/4875\/files\/1_aedaab26-8997-4f70-a9aa-a6adc6f31ca1.png?v=1715165550"},{"product_id":"plat-tunnel-blue-star","title":"Play Tunnel - Blue Star","description":"\u003cp\u003eThe classic Kid's Concept star-patterned play tunnel is the ultimate toy for hide-and-seek or an obstacle course adventure. Encourage your child's motor skills and coordination as they crawl through this playful tunnel. Pair it with our STAR play tent for a unique hideout entrance, sparking imaginative play. Easily foldable into a circle for convenient storage, this tunnel is both fun and practical, saving space when not in use. Note: Not suitable for children under 3 years old.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":48641671168315,"sku":"1000190","price":13.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/5811\/4875\/files\/1_7572d82f-78a5-4e43-a0c9-4d74ca18eed2.png?v=1715165979"},{"product_id":"play-tent-stripe-grey-star","title":"Play Tent Grey Stripe","description":"\u003cp\u003eThe play tent provides an imaginative playground for children of all ages, featuring a detailed design with stars and a bunting garland hanging from the ceiling. It's an ideal space for play, dreaming, and sparking their creativity.\u003c\/p\u003e\n\u003cp\u003eVersatile in its use, the tent can serve as a cozy corner in the living room or a playhouse in the garden. Its easy setup and takedown allow for convenient movement depending on the child's preferences.\u003c\/p\u003e\n\u003cp\u003eCrafted with sturdy fabric and a stable frame, the tent is built to withstand many years of use. It's constructed from high-quality and safe materials, ensuring peace of mind while your child plays.\u003c\/p\u003e\n\u003cp\u003ePlease note that the tent is not treated with flame retardants, as the chemicals used in such treatments are not approved under REACH legislation. At Kid's Concept, safety is our top priority.\u003c\/p\u003e\n\u003cp\u003eNot suitable for children under 3 years.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":48641890681147,"sku":"1000926","price":23.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/5811\/4875\/files\/1_87f9f441-0374-46af-ad28-84b8b687013a.png?v=1715168884"},{"product_id":"armchair-kids-concept-foldable","title":"Armchair Foldable Off-White","description":"\u003cp\u003eTheir very own armchair!  This foldable armchair from Kids Concept is super cosy and light enough for your little one to move it around - read, watch movies, or just relax after a busy day. They c an even unfold into a mini mattress for a quick nap.This armchair combines comfort and style with its soft corduroy fabric and cozy cushions. If it gets dirty from too much play, simply unzip the cover from the bottom and toss it into the washing machine for easy cleaning.\u003c\/p\u003e\n\u003cp\u003eKey Features:\u003c\/p\u003e\n\u003cp\u003e• 2-in-1 design: Converts easily from an armchair to a mattress.\u003c\/p\u003e\n\u003cp\u003e• The bottom is made with dark fabric that minimises the visibility of dirt.\u003c\/p\u003e\n\u003cp\u003e• The cover can be detached and can be cleaned in the washing machine.\u003cspan class=\"measurement-tab__list-item-name\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":55171072393602,"sku":"1000976","price":56.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/5811\/4875\/files\/PlayFaire_-_1000976-Armchair-foldable-off-white-1000969-Book-display-grey-mustard-STAR-E_1-SS25_Fill_800x1200_50_50_webp.webp?v=1780569682"},{"product_id":"kids-concept-playmat-foldable","title":"Foldable Play Mat - Off White","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe Kids Concept Rectangular play mat is designed to fit seamlessly inside the Kid's Concept \u003ca rel=\"noopener\" href=\"https:\/\/playfaire.co.uk\/products\/playhouse-tent-natural-white?_pos=2\u0026amp;_sid=715ecda1c\u0026amp;_ss=r\" target=\"_blank\"\u003eplay house\u003c\/a\u003e or on it's own. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFoldable and easy to carry around - the playtime never has to stop, continue playing home or away. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSuper easy to clean, just remove the cover for machine washing\u003c\/span\u003e\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":55171084419458,"sku":"1000475","price":32.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/5811\/4875\/files\/1000475Playmatfoldableoffwhite_1_Fill_600x600_50_50_webp.webp?v=1746311487"},{"product_id":"kids-concept-play-tunnel-check-yellow","title":"Play Tunnel - Check Yellow","description":"\u003cp\u003eTransform playtime into an adventure with this vibrant check-patterned play tunnel. Perfect for crawling expeditions and imaginative hideaways, it naturally develops balance and coordination while keeping little ones entertained.\u003c\/p\u003e\n\u003cp\u003eCombine it with our matching Check play tent to create an epic indoor playground. When playtime ends, simply fold it flat for tidy storage.\u003c\/p\u003e\n\u003cp\u003eIdeal for children aged 3 and up.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":55228866789762,"sku":"1000933","price":13.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/5811\/4875\/files\/kids-concept-tunnel-check-yellow.webp?v=1761916702"},{"product_id":"sofa-with-storage-white","title":"Sofa with Storage - White","description":"\u003cp\u003eThis clever sofa doubles as a storage chest with a lid, offering plenty of seating for kids around the craft table. It’s ideal for stashing toys, extra blankets, or keeping clutter out of sight. Stylish and practical, it fits perfectly in any room. Please note: small parts mean adult assembly is needed, and little ones should stay clear during setup. Regularly check screws and parts for safety, and don’t use if anything’s missing or damaged. Remember to follow all safety instructions and recycle packaging responsibly!\u003c\/p\u003e\n\u003cdiv class=\"safety-tab__description\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":55287457218946,"sku":"1000541","price":49.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/5811\/4875\/files\/1000541-Sofa-with-storage-white-STAR-EWM_5-AW21_Fill_400x600_50_50_webp.webp?v=1770909380"},{"product_id":"walker-truck","title":"Walker Truck","description":"\u003cp\u003eMeet the Truck Walker from Kids Concept—a fun and sturdy companion for toddlers taking their first steps! Perfect for little ones just learning to walk and older kids who love to load up their soft toys for a ride.\u003c\/p\u003e\n\u003cp\u003eWith a built-in brake for safe strolling and a cozy cabin where Teddy can tag along, this walker turns every step into an exciting adventure. The solid wooden construction provides the stability growing walkers need, while smooth-rolling wheels encourage confident movement across any room. \u003c\/p\u003e\n\u003cp\u003eWatch your child's imagination ignite as they transform playtime into delivery missions, rescue adventures, and imaginative journeys around the house. The generous cargo space holds favourite stuffed animals, building blocks, or treasured toys, making this walker a multi-purpose play companion that grows with your child.\u003c\/p\u003e\n\u003cp\u003eFrom first wobbly steps to independent exploration, the Truck Walker supports developmental milestones while delivering hours of engaging, screen-free play. Crafted with premium materials and timeless Scandinavian design, it's built to become a cherished keepsake passed down through siblings and generations.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":55287494214018,"sku":"1000920","price":68.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/5811\/4875\/files\/1000920-kids-wooden-concept-walker-truck-in-blue.webp?v=1749812428"},{"product_id":"activity-board-car","title":"Activity Board Car","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eGet ready to hit the road! This wooden activity board, crafted from FSC-certified wood, lets your little one become the driver of their very own pretend car. With a steerable wheel, a “GPS” to navigate, and a key to start the engine, toddlers can enjoy hours of imaginative play. The board also includes a horn, push buttons, speedometer, and battery indicator for a truly realistic experience. It’s an electric ride with zero emissions and endless fun! Ideal for curious toddlers, it’s designed to boost coordination and focus as they explore and pretend to drive.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":55721512763778,"sku":"1001004","price":30.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/5811\/4875\/files\/PlayFaire-KidsConceptActivityBoardforCar10010042.png?v=1758822497"},{"product_id":"cat-and-carrier-bag","title":"Cat and Carrier bag","description":"\u003cp\u003eMeet Maja, the curious little kitten who’s always eager for an adventure—as long as she’s tucked safely in her favourite carry bag. With soft fur perfect for cuddles and embroidered details like sweet eyes, a tiny nose, and delicate whiskers, Maja is both adorable and full of charm. Her carry bag features a velcro top and a clever peek-out window so she can watch the world go by. Whether it’s a pretend park visit, a play vet check-up, or a house stroll, Maja is the perfect companion. When it’s time to rest, her snug bag offers a cozy, safe spot to relax.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":55828107035010,"sku":"1000992","price":23.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/5811\/4875\/files\/1000992-Cat-and-carrier-bag-KIDS-HUB_2_Fill_450x600_50_50_webp.webp?v=1761659630"},{"product_id":"brush-and-dustpan-play-set","title":"Brush and Dustpan Play Set","description":"\u003cp\u003eOops, a mess has appeared! No worries—our Cleaning Patrol is on the job. This fun play set lets your little helper learn important skills like tidying up their space. Use the broom to sweep away crumbs, then grab the hand brush and dustpan to catch them all. Having their own child-sized cleaning kit encourages responsibility, builds confidence, and boosts motor skills and hand-eye coordination. The set includes a broom, dustpan, and brush—everything needed for a tidy playtime!\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":55828132004226,"sku":"1000342","price":17.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/5811\/4875\/files\/1000342BrushanddustpanBISTRO_2_Fill_600x600_50_50_webp.webp?v=1760608556"},{"product_id":"ice-cream-stand","title":"Ice Cream Stand","description":"\u003cp\u003eScoop up imaginative fun with our wooden ice cream cone set! Six beautifully crafted cones in vibrant designs spark endless pretend-play adventures. Perfect for play kitchens and ice cream stands, children develop social skills while \"serving\" friends and family. Each cone encourages vocabulary building as little ones describe flavours and colours. The sturdy storage box with fitted lid keeps all six cones neatly organized and ready for the next game. A timeless toy that grows with your child, transforming from playtime companion to practical storage as interests evolve.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56346901643650,"sku":"1000994","price":10.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/5811\/4875\/files\/1000994-Ice-cream-stand-KIDS-HUB_1_Fill_480x600_50_50_webp.webp?v=1770893380"},{"product_id":"play-tent-check-green","title":"Play Tent Check Green","description":"\u003cp\u003eTransform any corner into a magical hideaway with this charming play tent. Featuring a cheerful check pattern in soft apricot tones, it invites endless adventures and quiet moments alike.\u003c\/p\u003e\n\u003cp\u003eThe sturdy frame and quality fabric withstand years of imaginative play, whether pitched indoors as a cosy reading nook or outdoors as a garden retreat. Quick to assemble and disassemble, it moves wherever the fun takes you. \u003c\/p\u003e\n\u003cp\u003eWarning! Perfect for children aged 3+.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56347164901762,"sku":"1001048","price":26.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/5811\/4875\/files\/1001048-Tent-check-khaki_1.jpg?v=1770908563"},{"product_id":"bow-dress-up","title":"Bow Dress-Up","description":"\u003cp\u003eBe your own very big gift. Or someone else's - just by showing up in this oversized bow. This festive textile bow sits neatly between the shoulder blades and is held in place by two elastic shoulder straps. It's soft yet structured, thanks to a light polyester filling that helps it keep its shape while staying comfortable to wear. For birthdays, dressing up, or just because it's Tuesday, this is a piece that turns any day into something a little more festive. Oversized padded shape adds volume and playful drama without being heavy. Elastic shoulder straps make it easy to put on and take off - perfect for dressing up without fuss. Suitable for children from 3 years and up. OEKO‑TEX certified for peace of mind. Machine washable at 30 degrees.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56478848418178,"sku":"1001071","price":22.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/5811\/4875\/files\/1001071-Bow-DRESS-UP.jpg?v=1773752390"},{"product_id":"bean-bag-snuggle","title":"Bean Bag Snuggle","description":"\u003cp\u003eDreams are softer with friends. The Bean Bag Snuggle is a plush, furry companion designed for quiet moments and cosy cuddles. Its embroidered sleepy face and long ears draped gently over the shoulders create a sense of calm without suggesting any specific creature - just pure comfort. Sink in and unwind.\u003c\/p\u003e\n\u003cp\u003eThe tightly packed PU-foam filling expands over 3–5 days to reveal its full, inviting softness. Neutral light brown tones blend seamlessly into any room, making it a gentle, lasting presence in homes with children from age 2 onwards.\u003c\/p\u003e\n\u003cp\u003eThoughtfully designed for real life.\u003c\/p\u003e\n\u003cp\u003eThe washable outer cover (30°C gentle cycle, turned inside out) keeps it fresh and clean. The child-safe zipper opens only with a tool like a paperclip, so curious hands stay protected. \u003c\/p\u003e\n\u003cp\u003eEasy care, easy placement, enduring charm.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56478956945794,"sku":"1001076","price":143.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/5811\/4875\/files\/PlayFaire-KidsConceptBeanBagSnugglyChair10010761.png?v=1775657824"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/5811\/4875\/collections\/1000715-kids-concept-cleaning-play-set_720x_325a2c2b-183d-4845-a32f-cf5aa71a71dd.webp?v=1793361450","url":"https:\/\/playfaire.co.uk\/collections\/kids-concept-black-friday.oembed","provider":"PlayFaire","version":"1.0","type":"link"}